Starting a restaurant business will always be a good entrepreneurial idea, especially if you have a background in food handling and culinary arts. One good reason for starting such a business is the fact that food is a basic human need. And people have realized that dining out is a form of socialization, getting everyone together and strengthening bonds. If you are looking to target a group of audience that may suit your brand values and offerings, you should pick the millennials. They are one of the largest audience groups that have a positive attitude towards dining out and food in general.
Marketing your business to millennials requires intensive mining of insights, as this generation is diverse. You cannot box them easily, as they are exposed to a wide range of information sources. To promote your brand successfully, you have to understand them first. Whether you are building a restaurant from the ground up or you’re planning to get a qsr franchise, how are some of the things to know about millennials:
They’re always on the go
Millennials are part of the mobile generation. They are always on the go, and they are pursuers of dreams. That means they are ways involved in a lot of activities that will bring them closer to their goals. In other words, they are busy and ambitious. They do not have time to cook, and they are looking to have easy yet delicious dishes. This is one fact that you may want to capitalize on, meaning you should consider starting a fast food restaurant that offers fast and cheap food.
They are adventurous
As millennials are exposed to a wide range of information sources, it would be logical to say that they are inspired to try new things. Proof of this is the fact that millennials travel a lot. They are not afraid to explore uncharted territories, meet new people, and know new cultures. This should easily apply to food, so it pays that you offer adventurous dishes and classic fares that have a great twist.
They’re looking to save
Millennials have been facing the effects of inflation. Things nowadays tend to be expensive, especially food. But that does not mean that you should adopt expensive pricing (unless otherwise REALLY necessary). As such, millennials always look to save or make the most of their money. You can always offer value meals without compromising freshness and quality
They tend to be loyal
They say millennials have no brand loyalty, but that is not always the case. There will always be millennials who stick with a brand, as its values and philosophy are in line with theirs. This is why you should invest in customer relationship management (CRM).
Starting a restaurant business requires you to take a look at your target audience. This may sound like some hard work, but it will be totally worth it. If you have an idea about what makes a target audience, you will find it much easier to craft marketing and promotional materials.
